So why might LinkedIn be the most efficient social channel for lead generation, and how can you use that to your advantage?
People join LinkedIn to showcase their career, work expertise, and find content and information to make their professional lives better. So businesses who target other businesses will naturally find a higher concentration of their target market on LinkedIn.
Also, when someone visits LinkedIn, the person is most likely in a business-focused mindset, helping business’ content perform inherently better.
So what about B2C-focused businesses? Less content is generally posted to LinkedIn than to other social networks, which is probably because people almost exclusively post marketing-related content as opposed to their children’s photos or social “chatter.”
This means there is less clutter on LinkedIn, making a person capable of consuming a higher percentage of the content that’s active on LinkedIn at any given time. In other words, a business’ marketing posts are more likely to be noticed on LinkedIn than somewhere else.
And yes, you should want some more followers in a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).
In other words, increasing your reach on LinkedIn will likely increase your website’s LinkedIn referral traffic, and because of the powerful conversion rate of LinkedIn traffic, you’ll likely see an increase in leads, too!
Sources: HubSpot and Douglas Burson