Once upon a time…a man named Guttenberg invented the printing press. The capability to efficiently distribute news quickly and to create an organizing “media channel” was born. But farming remained the principal world economy.
It’s twin sisters, mass-marketing and branding, tagged along.
And “organically providing products and services” evolved from “land-grown” to “chip-set-grown” to “socially-driven communications tools” that structurally deliver “knowledge and know-how.”
As someone who has made a career in media, I’ve found it fascinating the many people who speak about ”advertising” in the same contexts as “smoking,” “child abuse,” “the oil industry,” “animal cruelty.”
Today, the term “marketing branding” really is an overused and misplaced way to describe “connecting” with individuals who together may represent a “market.”
The size of a market may be a single customer.
The most durable, cost-effective and timely way to identify, educate and “bond” an individual to a market and position yourself as a preferred “source” is technology. More than the value of money, technology effectively applied is most capable of building and maintaining a market…
…if you believe human behavior seeks pleasure in believing and trusting an individual “attachment” (i.e. Friend, Follower, +1 Admirer, Like, Tag, Share) – then a marketer/advertiser’s responsibility first is to meet that expectation. This new relationship is genuine, sustainable, holds potential for future enhanced value. It also is a relationship that can be washed out by the first heavy rain.
A real relationship…nurtured organically. A relationship not “spun” through PPC/SEM/PPO alone – or even at all. Unless you are a world-class headline copywriter…your time and creative strategy are more valuable than money.
That’s an “organically learned” fact. You likely fall within the group of marketers who would make terrible stock pickers, card players, or lottery entrants.
What is Sweettomato – Nurtured By Douglas Burson
Organic SEO or ethical SEO is an internet marketing technology that relies only on white hat techniques for the construction of websites. The SEO professionals must be able to design websites with an effective organic SEO strategy to improve website search results. Without a strategy the website cannot survive in this competitive internet world and will slowly fade out along with other
unimportant websites. Organic SEO services do not rely on paid advertising but gives emphasis to the quality of content that the website holds.
Before starting website SEO, it is important to plan an organic SEO strategy first in order to achieve maximum benefits after optimization. An organic SEO strategy must be planned in such a way that it generates maximum return on investment (ROI) for the website owners. Organic SEO strategy involves in-depth analysis of the website, determining changes to be made to boost search engine ranking, and developing link building lists. The website must be search engine friendly containing pure, original content along with all relevant keywords and phrases.
Guaranteed Benefits of Organic SEO strategy: iDigital Organic Media
Organic SEO strategy has been found to gain fruitful results in the long run.
Not only does it improve online traffic, but also draws potential
customers to the website. The benefits of using iDigital Organic Media are:
• Generates more internet traffic
• Improves search engine rankings
• Attracts a great deal of customers
• More cost-effective than paid advertising
• Conformable to search engine guidelines
• Less expensive (time and money)
• No unethical practices
• Coherent and authentic
• Greater ROI
• Need not depend on paid marketing services
• Better online & brand visibility
In the long term, organic SEO process will deliver higher rankings and large volumes of visitors to the website, all at a low cost. Companies looking forward to bring their business to the limelight can rely on organic website SEO to improve website search results. Reviews like those shown below cannot be “purchased” – they are earned.
The first time I heard the term “organic search” I immediately thought of organic food at the grocery store. So, is this organic search healthier for me? Will it reduce my chances of getting cancer? Not only can the search engines bring most of the world’s knowledge to my desktop, but now they can prevent deadly diseases too!
Imagine my disappointment when I learned organic search was simply the next new buzzword for the concept of pure, or crawler-based search. As some of our readers may find it challenging to keep up with all of the latest lingo, I thought I’d take a moment to at least explain the concept of organic search.
Organic describes a search that returns results by indexing pages based on content and keyword relevancy. This is in contrast to listings ranked based on who paid the most money to appear at the top such as those on Overture.com. Sometimes this is called “pure” or “natural search” as it is supposed to be
“untainted” by commercial payments or bids.
Historically, Google has led the way in championing the virtues of natural or organic search. Its primary focus has always been to return fast, highly relevant results based on the content of the page, the relevancy of links pointing to that page, and other “objective” criteria. Sponsored listings have always been
clearly separated from the organic search results on Google. However, many
other engines have experimented with mixing the two types of search without
clearly labeling which is which.
Unlike organic foods at your local grocery store, you aren’t required to pay extra to reap the healthy benefits of “organic” search. So what are the benefits of organic over paid search?
Organic Search Pros When You Work With “iDigital Organic Media”
- Greater Click-throughs:
People trust “organically grown” search results more than they
do sponsored results. While the engines business is supported by paid ads many consumers prefer the organic search results. Due to the contextual nature of organic search, the listings can be more relevant and offer a greater depth of choices. Therefore, while paid ads can play an important part in your marketing strategy, ultimately it is the organic search results that will more likely yield the greater click-through rates when all other things are equal. Therefore, it’s this type of listing that will maximize the traffic to your site whenever you climb to the top.
- Power of Branding:
More and more large corporations are investing resources into organic search to gain the marketing benefits of promoting their brand.
- Organic is Free and Delivers Greater Conversions
If your site is buried at the bottom of the list, or simply fails to appear in the first few pages of search results, you can kiss your chances of being found good-bye. The key is to use responsible best practices to create pages that are highly relevant to the keywords that apply to your Web site and the products or solutions you have to offer. . In other words, optimize your pages for search engine visibility and see how fast your position improves. To do this, you simply need to know what each search engine needs for maximum visibility.
Then tweak your Web page’s content while paying attention to off-page factors like the number and type of links coming to your page. Tune the pages of your site to the preferences of the major search engines and then watch your rankings and traffic climb.
While optimizing your Web site to rank well for organic searches takes more effort than simply buying an ad, it can provide your business with one of the highest ROI results that you’re likely to find. Numerous studies have placed search engine optimization at the top of the list of the most effective forms of online marketing. Its low cost, high relevancy, and high conversion rates make it an ideal marketing vehicle for almost any business.
The catch? As with any area of marketing, SEO is a competitive field. Arming yourself with the best technology and knowledge is key to gaining a competitive advantage. Long-time readers of MarketPosition know that WebPosition was the first product on the market to track a Web site’s rankings on the search engines and to help improve those rankings. That early lead has given WebPosition more time for its technology to grow and mature than any of its competition. WebPosition’s Page Critic module contains a wealth of advice and statistics designed to move your site to the top of the organic search results. Not only that, it also tracks your rankings and gives you advice on how to achieve the best results in both organic and pay-per-click search engines as well. Therefore, you can capitalize on the best of both worlds.
Sources: Sweettomato – Douglas Burson; WebTrends; iDigital Organic Media