It’s a sick commentary on our liberal media and government when TRUTHFUL Americans are labeled “WHISTLEBLOWERS.”
Posted in Social Media Strategy
Tagged Benghazi, Hillary Clinton, Thomas Pickering, Valerie Plame
Most conservatives and liberals would agree…United States Media essentially function as the communications arm of Marxist/Liberal Propoganda today. They effectively are an organized…and quite legal…extension of government, functioning under the protection of the force and power of the United States.
They are an organized Media Militia…powerful in the effect of Propoganda and implicitly enabled by legal and armed fear that can be directed at any citizen.
I have no military background or service. I have studied intently the role of media from the Vietnam War through today. Walter Cronkite, The New York Times and Jane Fonda would be immediate references.
To effectively counter and defeat this socialist Media Militia, many strategies are needed. May I suggest…Citizen Militias should be formally organized by conservatives and other Constitutionally oriented Americans now.
1. Citizen Militias should be organized, beginning in the 30 State’s with Republican Governors.
2. Natural, geographic (neighborhood Militias) should be organized to include 100 adults, some of whom may be armed, but also including a local citizen who is not armed.
3. Within this Localized Militia, there should be a command structure, as well as a communications and political liaison function.
4. Strategically, the localized Militia would support politically a range of politicians, nominees, parties.
5. These Local Militias would exist initially as organizing “blocks” of like-minded, Constitutionally inclined citizens.
6. There would be an interlinking Command and Communications structure binding each Localized Militia.
Over the years, we have seen wanton, blind intimidation of conservative voters. We have, I believe, experienced extreme voter fraud in places where no National or Local Election Oversight Body effectively penalizes voter fraud.
My belief is these localized, neighborhood-organized Militia can be an effective organizing “tip of the point,” countering the United States Media Militia. Importantly, these groups could be an effective civil, political, communications action “bridge.”
Since the end of World War II, the fundamental strategy of the United States military has been “peace through strength.”
For the United States Media Militia, they have abused “Propoganda backed by force.”
Isn’t it time FREEDOM is no longer left to defend itself?
Posted in Social Media Strategy
Tagged douglas burson, landon white, media militia, THEHAMMER
“Worldwide use of social media and the information delivered is crushing the basic assumptions of wealth redistribution with information redistribution.”
2013 is officially a red-media date. Most newspapers, most national media and most online journalists will continue steep declines in readership/followings. Red ink is flowing.
In a sinister sale, Al Gore’s Current TV was sold last week to “dirty, big-oil-funded Al Jazeera” in the Middle East. (So much for “carbon footprints” and “global warming.”)
So you’re strapped in the social media hot seat. Enjoying the ride? Waiting for this brave new world of the collaboration economy to go mainstream. Then it hits you.
Does doing social media make me a socialist?
Surely that’s what the collaboration economy is? The sharing of ideas, everyone working together for the common good, of course there are tribal elements to this too. Not everyone is paid the same; there are currently a number of different tribal leaders that we can choose to follow. As yet, there is no formal “politburo.”
As Peter Kim argues that social media is not socialism he makes what many scholars would say is a basic error in quoting Wikipedia’s definition. Indeed it is not. In fact, worldwide use of social media and the information delivered is crushing the basic assumptions of wealth redistribution with information redistribution.
In this age of self-publication, there are many vehicles to choose on how to distribute.
That would rule out the state controlling the means of production and as we have already discussed, not everyone is paid the same for their contributions. There again Marx was writing in an era where the ability to publish was strictly controlled.
The other argument about content distribution and plagerizing is at the heart of where social media moves next. The US is making a huge push to protect intellectual property. However, ever since journalism started, there have been plagiarists that have profited from the work of others. One of the few things we can use to differentiate with others is interviews; the problem lies in that whenever quotes are published, they are free to be used by anyone.
Social media today is built upon content aggregators, creative commons, “free distribution” and the sharing of ideas. It is this latter point that is where social media could most likely be described as socialism.
I am sure you have seen people pop up in your stream who ask your opinion on something where you suspect you are doing their consultancy for them. If the passing of knowledge is circular via groups then something like #blogchat is an ideal example of socialist idea sharing.
Here you have a mix of capitalist consulting meeting the hive-mind/collective knowledge of a group of people that give an hour of their time and experience for the greater good. I have no doubt that there are people making money indirectly through tweet chats asides the moderators that may sell services.
Major sports have socialism elements to them, through either the draft system or revenue sharing or both. Plenty of worldwide health systems, pension and welfare have socialist elements to them. The National Health Service in the UK is socialist but the country is ruled by a Conservative/Liberal Democrat coalition. Hardly socialist.
Just as capitalists can pick and choose the elements of social media that are capitalist, surely the opposite can apply to socialism?
Like many arguments, especially political ones, when it comes down to it we are all complex beings, picking and choosing elements that fit into our overall viewpoint. With both capitalist and socialist elements to social media, a system that relies on human interaction will be as diverse and complex as the people that contribute to it.
Social media is freedom! Thus it cannot be socialistic and in fact bypasses the fundamentals of a controlled, messaged population. Take that “socialism.”
Posted in Social Media Strategy
Tagged douglas burson, obama, obamaphone, social media, social media tips, socialism
Tonight, the 2012 presidential election concluded.
Did Barack Obama win? Did the GOP win?
Better question is…did you?
Structurally, the United States financial balance sheet cannot be balanced. As Milton Friedman said, “You cannot spend $3 today expecting to raise $1 tomorrow.”
We did.
It would have been difficult for a free-enterprise solution today, because more than 60 percent of adult Americans are receiving government benefits and/or are employed by the United States Government.
O.J.
Is more familiar than the NEA-educated adult population.
11 States in America currently have more recipients of U.S. or State assistance than the number of employed in each State.
The Media Government Complex tricked you.
Tonight, $4 Trillion was added to United States debt.
Our Government is printing money in a way that “manages” world faith in our currency. Howard Dean, former leader of the Democratic National Committee, believes “raising the price of labor overseas” would bring support to the wages of American Union Workers.
Ha.
Welcome to THE HAMMER, the comprehensive website about today’s liberal media…personalities, individual affiliations and news about the deception that is today’s leftist, democrat media.
Why did we choose “THE HAMMER?”
It is representative of “modern” socialist ideology…the Soviet Union’s “Hammer and Sickle.”
We find The Hammer everyday within the United States media. Usually hidden, though more outwardly aggressive than at any other time in our nation’s history, independent media have become a predictable, sometimes diabolical, arm of U.S. liberalism/socialism.
BREAKING on January 2, 2013…backgrounds of staff of THE HAMMER will be published. We have no secrets, no motives or connections other than those presented here.
THE HAMMER is objective, factual and unafraid of the liberal media and its associates. Our hands are clean, the media associations, objectives and bribery are not.
THE HAMMER staff have been working for several months to identify, publish and explain how the United States Media Complex functions. Who are Andrea Mitchell, Jake Tapper, Jay Carney?
What are their factual backgrounds?
What roles do they play in manipulating the information we receive about economics, politics, culture, history…and most importantly…how our history has been changed by a few handfuls of men and women.
THE HAMMER is factual, not TMZ.
THE HAMMER is placing media who communicate with you daily under the spotlight…not as “reporters” but as complicit people who work against our freedom.
THE HAMMER. Can the media withstand scrutiny of themselves?
57 years of journalistic staff background have stepped up to liberalism and liberal media.
Freedom is God-given. THE HAMMER will expose the liberal media’s Godlessness. The United States liberal media do not grant you freedom.
We intend to set the record. THE HAMMER. Subscribe to freedom.
Quill and pen in hand…
Douglas Burson
Publisher
Posted in Social Media Strategy
Tagged douglas burson, Fox, landon white, media, MSNBC, NBC, The Hammer
Seeing a marketplace opportunity to deliver a comprehensive customer loyalty system to independent merchants nationally, we associated with SpotOn.com, offering functionality beyond that of the well-known Yelp.
“Yelp lacks a social verification feature, a community and there’s no Facebook friend experience,” Business Director Douglas Burson said. “Yelp is one of those websites that launched prior to the era of social media infiltration and it’s failed to make the transitionLet’s face it. Yelp is like the evil robotic yellow pages. Meanwhile, SpotOn’s friendly flower petal rating system and social features appeal to our much needed restaurant discovery experience.”
The app features personalized recommendations based on your local Foursquare checkin history based on how often you check into places and how you rate places on SpotOn. The app encourages you to rate venues you’ve previously checked into on Foursquare, which might sound like a pain but thanks to its 1-4 petal rating system, reviewing is easy. It even guesses how many petals you might pick based on aggregate ratings. These ratings can then be shared to Buzz, Twitter and Facebook.
“In short, we take your digital preferences, whether it be Facebook Likes, Foursquare checkins or anything else and make them useful in the real world,” Burson said.
To use it: Download it here (Free). Log in through Twitter or Foursquare. Then, SpotOn pulls up a map with a number of restaurant suggestions. Simply click on one of the purple pins to pull up restaurant information including photos and booking information. Then, simply bookmark or share the restaurant.
The SpotOn app is available for iPhone and Android smart phones.
We caught up with Gauri Manglik, Co-Founder and CEO to discuss her inspiration behind the delicious new app.
“I had the idea for SpotOn last year while studying computer science at NYU. It was around the time when location based services were just starting to take off. I love the recommendation experience of Netflix and wanted to bring that to places. I decided it needed to be mobile, because unlike Netflix or Pandora when you’re consuming media from your computer, places require you to be active and out in the world to consume them,” explains Manglik.
“We’re really focused on creating a deeper sense of community. If my best friend who loves coffee rates a coffee shop highly that means something to me. If my vegetarian friend rates a steakhouse I know that’s something I should see,” Manglik says. SpotOn will likely tap into Hunch and Foodspotting‘s API in the future.
“For those of you who have your SpotOn tablets installed and your rewards program up and running, I hope you are enjoying the benefits of all that SpotOn can do for your business, Burson said.
“Early on the name of the game is to get as many customers signed up for the rewards program as possible. In doing so you build up your data base, from which you are able to establish strong customer relationships via email, Facebook and texting. This kind of contact will also help you drive business during your off-peak times.”
For example, if you are seeing a slow week/month unfolding, take a minute to create a new deal for the week/month, or send out an email/Facebook/text blast that offers your customers some sort of incentive to come in to your business. It’s a great way to maintain revenue consistency throughout the month.
For those of you who haven’t seen it, I’m sending a link to a promotional video of June Bug’s Bakery. This is a CA bakery that is experiencing success using SpotOn. Feel free to forward the link to whomever you feel may benefit from it.
Get in touch with me at 816-349-5988 or dburson@spoton.com for more info.!
Here’s a great introductory video to SpotOn!
Posted in Social Media Strategy
Tagged douglas burson, learn social media, social media, social media tips, SpotOn
Your Starbucks runs and concert visits will soon be more interactive.
Imagine the luxury of walking into a coffee shop and receiving a personalized drink deal on your smartphone or tablet upon entry. Or, receiving an automated mobile thank-you note for watching a film, exactly an hour after leaving the theater.
Thanks to Sonic Notify technology, activated by audio, our smartphones are getting smarter. So smart, in fact, they’re interacting with elements in your surroundings to bring you relevant media. By installing Sonic technology into apps, companies can trigger mobile notifications at precise times or specific locations.
Co-founders Jonathan Glanz and Alex Bell started developing the unique audio-to-mobile technology in 2011. A year later, brands and entertainers can engage with customers using the patent-pending Sonic technology. The next time you’re standing in the dairy aisle deciding between ice cream flavors, don’t be surprised if you receive mobile recommendations and discounts from a tech-savvy brand.
The sound-triggered technology allows precise delivery of content to mobile devices within apps, Sonic Notify EVP Ross Weinstein tells Mashable. Sonic technology can be integrated into in-store radio broadcasts, TV shows, movies, sporting events or live concerts. The triggering sound, imperceptible to human ears, can also play from discreetly placed devices.
“Anywhere audio is being broadcast, there’s an opportunity for content to be delivered,” Weinstein says.
Sonic Notify’s clients can choose to push out mobile content at a specific time and location. Musicians can push out exclusive media to an entire stadium of fans. Stores can wait to engage customers standing in front of a specific product.
How the Technology Works
Companies and brands interested in Sonic technology should have mobile apps. Installing the Sonic Notify technology into said app is simple. All clients have to do is install Sonic’s SDK — a software kit the company provides — into their app. It’s as easy as adding an extra line of code.
“Anyone can download our SDK and install it into their app whether, it’s a Linkin Park, a Madonna, a sports team or an Epicurious,” Weinstein says. “Name the app and they can all put it in there.”
The next step is to incorporate an imperceptible Sonic sound into your in-store radio, television show, live concert or PA announcement.
“The user can say, ‘I want to deliver these pieces of content at this particular point in time to this particular app or apps,’” Weinstein says. “They take the audio file that we provide, and they mix that into their media.”
Once the Sonic SDK is installed into your app, a user with the mobile app will be able to receive sound-triggered updates. A wireless web connection and GPS capabilities are rarely needed for successful media transmission.
Who’s Already Using Sonic
Sonic works well for live events such as sporting events or concerts. Tech-savvy pop diva Lady Gaga uses Sonic Notify to connect with concert goers. Fans can vote for an encore song and see exclusive images during the show.
It also works well for pre-recorded shows. As long as the Sonic sound is integrated into the show, the consumer’s smartphone or tablet will be able to receive content.
“The phone will receive content as long as it’s got an app with our Sonic Notify SDK in it,” he says. “If the app is open, it will receive content. If the app is not open and running in the background, the user will still receive content and … a push notification.”
For the near 12-person team based in New York, it’s all about perfecting this engagement platform. They’re also focused on building accompanying metric systems to measure success.
“The unique piece is the audio that we provide that basically delivers content to the smartphone. It creates a unique experience,” he says.
For the future, the Sonic Notify team hopes to be the go-to user engagement tool. The team hopes to be ubiquitous across all apps in as many places that have speakers and microphones as possible.
Do you think integration of mobile technology with our surroundings will increase in popularity?
The following mobile marketing case studies and examples showcase the power of using SMS marketing to build and grow business. You can use it to generate text message marketing ideas for your organization and for general benchmarking.
Dunkin’ Donuts wanted to introduce its hot lattes to young adults in the Boston area. Their October campaign delivered a mobile coupon for a $0.99 small hot latte to 7,500 targeted opt-ins (high school and college age students). This was supported by Boston radio DJs on Thursday mornings that month, as well as 400,000 mobile banner ads on Boston-targeted mobile websites. SMS coupon redemption training was provided to over 1,000 Dunkin’ Donuts staff.
McDonald’s is one company that has fully embraced mobile marketing, and one seasonal campaign for McDonald’s Italy shows how effective it can be to generate response. The “Merry Xmas in the Restaurant” campaign enabled customers to enter a sweepstakes while in the restaurant and immediately win a prize. Each unique code printed on the cups won a prize (presents ranged from mobile content to physical prizes like prepaid credit cards and mobile phones). The campaign was promoted on TV and in the restaurant.
Orbitz launched OrbitzTLC Alerts as a means to engage Orbitz customers, provide travel information including real-time updates, and to reinforce branding (remind customers of Orbitz before travel purchases). A radio campaign introduced customers to OrbitzTLC Alerts and offered dollars off an Orbitz travel package as an incentive to try OrbitzTLC Alerts. Customers also were given the option of subscribing to additional text messages from OrbitzTLC.
ESPN launched a campaign that used SMS as the delivery platform back in June of 2005, before texting was even as widespread as it is today. They wanted to promote sales of the new ESPN BottomlinePro sports information service, and used a marketing mix of ESPN’s television, print, and online properties. The call to action directed consumers to send a text message and the return message provided a WAP link for users to sign up. On some carriers, download instructions were simply provided.
Kraft Foods wanted to promote the launch of new instant coffee products, Jacobs 3in1 and Jacobs 2in1. The main objective was to place product samples among early adopters and opinion leaders, while decreasing product distribution costs and building a customer database for future CRM. The call to action invited consumers to request a product sample by texting in a media-specific keyword and was promoted in print and TV ads, as well as with online and mobile banner ads. A targeted list of opted-in consumers also received push SMS messages inviting them to text-in for the sample. Consumers who responded were sent a link to the mobile sampling portal.
Source: Douglas Burson, Mobile Marketing Association, Mobile Marketing Magazine. Click Link ——–>>>> Douglas Burson On Facebook
The “Obamaphone.”
Signing up for a free phone and monthly minutes is so easy…27 million welfare recipients have one. And it makes a great Social Media Texting tool for use by the Obama administration.
Here’s what we are told:
“The State and Federal government has a program that provides free cellphones and free talk time to people with low income as well as senior citizens. This subsidized program is called Lifeline phones assistance program.
But Obama hasn’t initiated it; it started few decades back and got its current format after going through several changes within this time. Safelink Wireless, the largest cellphone provider of the Lifeline program and a subsidiary of Tracfone, was created under the administration of George William Bush which received grants from a company that was launched during the Bill Clinton’s time and it was done because of an act passed by President Franklin Roosevelt which in turn was influenced because of an agreement between President Woodrow Wilson’s administration and some telecom service providers.
So you can realize that this free cellphone service has a pretty long history and the claim about the Obama phone is nothing but a false rumor.”
In truth, Obamaphone users call it just that…one lady nearing death in the hospital asked her doctor “for her Obamaphone” to make a “last call to a relative.”
At present, free cellphone with 250 free minutes is provided to financially disabled people. It has been included during Bush’s administration. Several telecom companies have been approved to provide cellphones to the qualified people living in the United States and within US territory. This service is not for everyone. You need to fulfill certain requirements to avail this facility provided by the government. These requirements are almost same in all the states as it has been set by the government.
Currently, the government is thinking of providing free wireless internet service to the people under this program instead of old-fashioned land phones. It’ll be a great effort if government includes this service in Lifeline program.
Posted in Social Media Strategy
Tagged David Ogilvy, douglas burson, obama, obamaphone, social media, social media tips